As promised, I have been tracking the YouTube popularity of the Callaway Golf Amazing video.
Two weeks ago, it had 777 views, and now 63,069 views as of this post. That's not huge numbers but that's a 8100% increase. Tell me a mainstream media ad can compete with that.
This video works because of humor, relevancy, simple message and subtle but transparent brand identification. Want to improve your viewership?
Here are 10 tips on improving your YouTube video content, thanks to Michael Miller, author of YouTube for Business:
1. Be entertaining enough to keep viewers watching the entire video.
2. Be informative which can mean combining education and information into edutainment. People come for entertainment but stay for the information.
3. Go for the funny. People recall the funny videos. When people laugh they make a connection to a brand, so don't take yourself so seriously.
4. Keep it short. Miller recommends 2 to 3 minutes of video.Those longer don't get big viewership. Need more time for your message, edit your video into shorter segments.
5. Keep it simple. Don't look overproduced. Sometimes, a single person talking directly to the camera is all you need.
6. Stay focused. Focus on a single message and hone in on a single product or service.
7. Communicate a clear message. ask friends for comments on a video. If they can't summarize it in a single sentence, you have a problem.
8. Avoid the hard sell.You don't have to hit the viewers over the head with your message. Show product in use vs. straight product demos.
9. Keep it fresh. Today's video is soon forgotten, so update your video library continually.
10. Design for remixing. The Web and YouTube encourage interactivity, so you might design a video that viewers can edit to encourage interactivity.
Wonder if Callaway and other golf marketers consider these tips when creating YouTube videos. I would.
