We all know that results should determine your social media marketing strategies, but what are some common outcomes golf marketers should consider?
Lee Olden offers these five outcomes:
1. Gain insight into a community of interest -- surveys might work, but you can get current and interesting insights from social communities where your customers and influencers interact, share ideas and recommend products and services.
2. Build brand identity and authority -- yes, conversations are happening about your brand, so join them and offer valued, expert brand and product information and advice.
3. Influence and promote product and services -- educate your customers and fans in media and formats they prefer, and you will build buzz that produces new business.
4. Build links for traffic and SEO -- create value and behave according to formal and informal social media guidelines and you will sustain link building to your sites.
5. Drive traffic for ad revenue models -- a power user of social media communities will consistently contribute quality content, rewarding and increasing those who value and follow you. This can drive customers and fans to ad supported bloggers, who drive ad clickthroughs.
In other words, golf social media marketing strategies can benefit from a simple notion: you gain by giving and by giving value in a consistent, compelling and credible manner.
