I have received this Callaway Golf video from five different people who copied at least ten people. On YouTube, this video has been viewed 777 times as of this posting (it was 450 last night).
Talk about viral. I'm going to follow this on YouTube this week, and keep you updated on views and email distribution.
Here's some tips for getting more exposure for your YouTube video as suggested by Tamar Weinberg:
1. Forget about the advertising mindset as people will fast forward through them like they do on TV. This Callaway video is being shared because it was simply fun and relevant to the target.
2. Send a link to your network of friends and colleagues (like folks did here).
3. If you have a YouTube network established, be sure to share it with them.
4. Leverage social bookmarking and social news sites and send them your video.
5. Reach out to bloggers who write on subjects relevant to your video content.
Here's to great performance by Callaway and You Tube.
