Sounds efficient to outsource your social media like advertising and PR, but you're compromising these important brand values of social media:
1. Connection -- sure an agent can make contacts for you, but your customer wants to talk to you about your brand, product and service.
2. Transparency -- your customer believes he is talking to a business owner, manager or engineer, etc. who can actually help solve his problem or realize an opportunity.
3. Responsiveness -- you have the power and expertise to respond now to an issue or opportunity.
4. Feedback -- you learn first hand and unfiltered what your customers and influencers are saying good or bad. What could be more valuable than that?
Sure, an agency with extensive experience can develop your social media strategy and plan, but you will lose in golf marketing if you're not on the front line and upfront with your customers and influencers.
