Facebook (FB) marketing can be an asset for brand building and enhancement.
Why it matters and five proven FB strategies were presented by FB marketing expert and co-author of the upcoming Facebook for Dummies Richard Krueger in a recent Webinar. I've added golf applications after a quick FB search. You'll find them interesting:
Why it Matters
1. 200M active FB users, twice size of Super Bowl audience and 25 times the size of US Open viewership.
2. Fastest growing segment is 35-54 demo, growing at 276% with over 55 close at 194% rate.
3. More than 6M become fan page users every day.
4. More women (56%) than men (42%) on FB.
5. 30M active user groups created since site launched.
6. 50% of users 100M leaders log on at least once a day.
7. 4 billion minutes spent on FB daily.
Five Strategies
1. Expand Friends network through connections (alumni, former employers, clubs).
2. Join and participate in related Groups.
3. Monitor your FB brand reputation.
4. Take and own management of your company/brand FB Public profile.
5. Manage ad campaign to reach desired audience.
Golf Applications
Here is how golf brands and organizations are smartly using FB.
1. Scotty Cameron has 1700 members in one fan group (and 10 other groups)
2. AJGA has 1270 fans, using FB to engage its youth audience.
3. John Daly has 5344 fans and Heavy Putter has launched a site based on their new Daly relationship.
4. Callaway Golf womens' group has 4263 fans.
5. EWGA has 33 groups around the US.
6. Golf in Arizona has about 11 groups.
Richard, thanks for the great advice and ideas. Obviously, FB can be a very effective brand building and enhancement strategy for golf brands and organizations, so let's get started.
